LAS VEGAS, NV – JANUARY 08: The new Sony SmartBand wearable fitness device is displayed in the Sony booth at the 2014 International CES at the Las Vegas Convention Center on January 8, 2014 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Justin Sullivan/Getty Images)